E! was originally launched on July 31, 1987, as Movietime, a service that aired movie trailers, entertainment news, event and awards coverage, and interviews as an early example of a national barker channel. The channel was founded by Larry Namer and Alan Mruvka. Early Movietime hosts included Greg Kinnear, Katie Wagner, Julie Moran, Suzanne Kay (daughter of Diahann Carroll), Mark DeCarlo, Sam Rubin and Richard Blade.
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