As of February 2020, after the start of the COVID-19 pandemic, Corona suffered a $170 million loss in earnings in the virus' origin country of China. The company attributed the sales drop to fewer people going out in public, with many bars and restaurants being forced to close. Sales of several brands of beer slumped in the country, as the spread of COVID-19 dampened public activities. Sales were typically high over the period due to Chinese New Year celebrations. However, Constellation Brands reported a 5% increase in sales of Corona Extra in the U. S. in the four weeks ending February 16, though the company's new hard seltzer had to stop promotion because its ads were perceived as being in "poor taste".
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